I read a blog post which had a video from the Angry Birds creators on the Google blog the other day and it had some effect on me.
The thing that struck me most was the word Retention. They said they keep updating the game to keep players coming back. I’ve kept updating Theseus too, but not for the same reason. I updated to keep the game on the “just in” lists. I’ve been scrambling to figure out new features to develop and other ways to improve the game to get reasons to update. These Angry Birds guys just add a few levels now and then.
Why am I not doing this instead?
That keeps old players updating and coming back, and old customers are your best way to new customers. As long as they keep playing and keep active they’re more likely to spread the word.
Retention baby, retention!